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Marketing: The New Digital Marketing

The Marketing Director's Handbook
‘Stay with me baby’ – from the Walker Brothers to Leanne Jarvis (1966+) Staying contemporary and relevant is essential for successful marketing. Especially in the ever-changing digital world. However the basics of marketing, consumer and brand remain constant. In addition, so does the
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10 Winning Digital Marketing Strategies: Why it Helps to Think Like a Gamekeeper!

With consumers being exposed to over 5000 advertising messages a day, what digital marketing strategies should you use to attract attention? Here are ten, and why it helps to be a gamekeeper!
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Traditional vs. Digital Market Research Methods. Does ‘New’ mean Better?

Online customer research
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
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Marketing Communication Strategy; Succeed by Understanding the Customer Journey

The customer journey and relationship ladder
With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey
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Briefing, Selecting and Managing Marketing Agencies

Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself. To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relation
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Content Marketing (1) : Why Every Brand should think like a Media Brand

Guinness Book of World Records | Content marketing
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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3D TV At Home – Honey, You Cannot Be Serious?

3D television - how it works
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
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Social Media Strategy: To Tweet or Not to Tweet?

Social media strategy - Twitter
To tweet or not to tweet? A question on the lips of companies and brands? Here's a quick summary of some of the main benefits and disbenefits of entering the twitterverse
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