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Investing Brand Personality: How Kulula Stands-Out in South African Skies

Kulula brand personality
Investing a brand personality is an under-estimated way to help set brands apart and engage customers. Kulula.com is an airline that doesn’t take itself too seriously. Its humorous brand personality is clear through all aspects of the brand experience. So how did this all begin? And a
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Marketing Christmas with Music

Using music for marketing
SFX: Christmas Bells Ring, ring. Ring, ring! Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Music is also a terrific gift; the size of the market increases in the r
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The Marketing of Science

The Marketing of Science. Professor Brian Cox - A Scientist in the Media
The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.
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10 Winning Digital Marketing Strategies: Why it Helps to Think Like a Gamekeeper!

With consumers being exposed to over 5000 advertising messages a day, what digital marketing strategies should you use to attract attention? Here are ten, and why it helps to be a gamekeeper!
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Marketing Communication Strategy; Succeed by Understanding the Customer Journey

The customer journey and relationship ladder
With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey
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12 of the Best Outdoor Marketing Communication Campaigns

Great marketing communications. Adidas - Germany
I love posters! They can be the epitomy of great marketing communications. Here we review a dozen examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
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Content Marketing (1) : Why Every Brand should think like a Media Brand

Guinness Book of World Records | Content marketing
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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Social Media Strategy: To Tweet or Not to Tweet?

Social media strategy - Twitter
To tweet or not to tweet? A question on the lips of companies and brands? Here's a quick summary of some of the main benefits and disbenefits of entering the twitterverse
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