Strategic marketing consultancy | Brand consultants | The Marketing Directors

Marketing Christmas with Music

Using music for marketing
SFX: Christmas Bells Ring, ring. Ring, ring! Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Music is also a terrific gift; the size of the market increases in the r
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The Marketing of Science

The Marketing of Science. Professor Brian Cox - A Scientist in the Media
The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.
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TV Programme Development: Creative or Marketing Driven?

TV Programme Development | Roy the Badly Drawn Boy
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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The Fishy Idea that turned into a Brand

Bubba Gump Shrimp Company Neon Signage | Brand strategy
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
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Content Marketing (1) : Why Every Brand should think like a Media Brand

Guinness Book of World Records | Content marketing
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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3D TV At Home – Honey, You Cannot Be Serious?

3D television - how it works
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
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Great Brand Experiences; National Geographic

Great Brand Experiences | National Geographic
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. Read about how National Geographic have become a gr
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