Strategic marketing consultancy | Brand consultants | The Marketing Directors

Promotions: The Effect of ‘Labelling’ on Customer Behaviour

Qualitative vs. quantitative research | Food tasting research
How behavioural economics can help marketers The labelling effect, recently discovered by behavioural economists, gives marketers another weapon in their arsenal of influencing techniques. Even small labelled promotions (vouchers to spend on certain items) shift spending patterns disp
Continue Reading

Traditional vs. Digital Market Research Methods. Does ‘New’ mean Better?

Online customer research
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
Continue Reading

The Marketing of Halloween!

Halloween pumpkin | new product development | marketing of Halloween |
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
Continue Reading

Quantitative vs. Qualitative Research: The Great Debate? The Result is In!

Qualitative vs. Quantitative Research | Food Tasting Research
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
Continue Reading