Consumer & B2B Services
Our marketing expertise spans the most competitive of service markets including automotive, financial and professional services, leisure, retail, travel and tourism. This includes helping multinational organisations in many countries as well as those embracing customers for the first time
Success stories include:
- Revealing mobile and smart-phone market drivers and opportunities in the UK, Spain and Germany
- Strategic planning and operational marketing to launch a new skin care brand
- Revealing significant new service development opportunities and identifying category success criteria through collaborative client working and innovative consumer, opinion leader and trade observation research in the UK, USA and mainland Europe
- Providing direction to help drive substantial growth for a digital services business through collaborative client working, customer research and business analysis
- Defining positionings, services and features to improve the competitiveness of an online travel service
- Defining a new growth strategy for a professional services firm through innovative research and collaborative working
- Creating a food service sales presentation to win business from the hotel trade
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