Consumer Products

Our marketing consultants have been trained and proven in the most competitive and brand-driven consumer goods markets including food and drink, personal care, healthcare, diy and toys. Both in developed markets such as the UK and USA and emerging markets such as Russia and Poland

Success stories include:

• Unearthing insights to innovate a new range of food products and extend a well known brand
• Creating a global market expansion strategy and inspiring a number of new skin-care products through international market, competitor and trends analysis
• Filling a product pipeline and helping create a ground-breaking new diy product. Involved wide ranging client consultation, consumer and opinion leader research to unearth insights on which to found new product development. This is now realising its multi-million pound potential
• Creating a communications strategy and inspiring new advertising for a personal care brand by researching consumer behaviour and attitudes in Central and Eastern Europe. This is driving substantial product growth and has attracted global client interest
• Identifying new insights to develop existing and create new games by exploring consumer attitudes and reasons for loyalty and lapsing