Insights are consumer needs or beliefs that point to new brand opportunities. They are also rocket-fuel to super-charge your marketing. Using a variety of qualitative research methods we explore subject matter from all angles and dig deeper.
Through observation, depth interviews, accompanied shops, focus groups, creative research – we get close up and understand consumers. In addition, we bring to life ideas using innovative stimuli. Then co-opt the help of consumers to challenge the status quo and explore new places where brands can go. Through experienced researchers and marketers working together also enables perceptive analysis spotlighting new communication, product, service and brand opportunities.
Read or watch how our creative research methods reveal new opportunities. Then get in touch to discuss how we can help you.
That is the most insightful and useful piece of work that I’ve seen in my life.
Managing Director, BBC Worldwide
Watching your groups last night was amongst the most useful time I've spent with our organisation.
Manager, Dept. for Education
Do you want to address a tricky marketing challenge?
Do you need new insights and ideas?
Do you need to win support from your colleagues?
Do you need a new plan for the future?
Ask for our help.