Insights are consumer needs or beliefs that point to new brand opportunities. They are also rocket-fuel to super-charge your marketing.
Using a variety of qualitative research methods we understand consumers and their needs. Our methods are always creative and never by the book. Through one or more of focus groups, depth interviews, accompanied shops, observation and more – we get close up and explore subject matter from all angles. In addition, we bring to life ideas using innovative stimuli. This enables us to challenge consumer perceptions and develop ideas. Through experienced researchers and marketers working together this then enables perceptive analysis. Finally to answer your questions and spotlight new communication, product, service and brand opportunities.
That is the most insightful and useful piece of work that I’ve seen in my life.
Managing Director, BBC Worldwide
Watching your groups last night was amongst the most useful time I've spent with our organisation.
Manager, Dept. for Education
Do you want to address a tricky marketing challenge?
Do you need new insights and ideas?
Do you need to win support from your colleagues?
Do you need a new plan for the future?
Ask for our help.