A brand is shorthand for a package of emotional and rational benefits and personality traits. In this fast-moving digital world, brands are essential to commercial success! They help cut-through, drive customer choice and build relationships. However, not all products, services and businesses are brands but with clever thinking and careful management they can be.
Great brands, like great communications, embody an elementary paradox. Like great literature and art, they intersect timeliness and timelessness. They also exude personality. So if products are people, think of brands as friends. By using clever thinking tools, and working collaboratively with you and your customers, we understand the magic within, and tell your brand story.
But businesses need more than a brand strategy to succeed. A brand strategy needs to be delivered consistently through all customer encounters. By working together, we help you understand and align your marketing activities and behaviour to deliver your brand promise. In addition we help you anticipate and avoid common pitfalls. As a result, we help save enormous sums of money, add immense value and ensure enduring brand success.
Read our article on on ‘Building Brands by Adding Personality and Telling Stories‘ as delivered at The Chartered Institute Northern Conference in Manchester in April 2016.
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
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Managing Director, Power Company
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