Our marketing consultants have world leading experience in developing media properties as brands. Our expertise spans tv, film, radio and magazine, book, music, game and interactive and on-line publishing, telephony and technology. And genres including children’s, drama, education, entertainment, factual, home and gardening, music, news, personal finance and sports
Success stories include:
- Inspiring substantial business growth by facilitating workshops to define and secure buy-in to a new brand-led business strategy
- Devising processes to manage and exploit tv properties as brands (thus enabling stand-out and expansion)
- Creating blue-prints for new tv series through collaborative client working, pioneering creative work to develop and research opportunities to revitalise a well known children's brand in three countries
- Creating blue-prints for several new magazines through collaborative client working and innovative research
- Inspiring a UK first digital product and helping revitalise a well known music brand through innovative research
- Revitalising business growth by crystallising marketing insights and ideas for a number of tv channels
- Providing the direction to develop a new multi-media sports brand through creative consumer research and innovation. Launched 2008 and already contending for category leadership
- Identifying over 20 new consumer product and service opportunities to extend a tv brand through collaborative and pioneering creative work and research
|
