How we inspired new desserts for out of home eating
To understand attitudes and needs to eating sweets and desserts out of home in order to uncover insights to inform new fmcg product development and grow the category.
FMCG Product Development Approach
Research planning workshop preceded by restaurant trade observation and secondary research to investigate menus and the current range of desserts available out of home.
Creation of advertising and product stimuli to understand needs and uncover insights and ideas for new products.
Family group discussions in various out of home eating establishments, also creative consumer workshops with different demographic groups.
Analysis followed finally by a debrief and working session.
Provided a series of visual and written insight platforms to inspire new product development. Also several pointers to improve trade channel operations. This ultimately helped cement trade working relationships with a leading restaurant chain.