To understand attitudes and needs to eating sweets and desserts out of home in order to uncover insights to inform new fmcg product development and grow the category.
Provided a series of visual and written insight platforms to inspire new product development. Also several pointers to improve trade channel operations. This helped cement trade working relationships with a leading restaurant chain.
See the delicious range of desserts on offer at McDonald’s UK.
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
Managing Director, Power Company
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