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Successful Marketing Part 5 – Why Bother with Brands?

Brand development - Benefits of brands
Much is written about brands yet many ignore or misunderstand the difference between a simply named products and the brand. So what's the difference and why should you bother?
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Great Brand Experiences; National Geographic

Great Brand Experiences | National Geographic
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. Read about how National Geographic have become a gr
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