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Brand Positioning; Transform Your Brand into a Super Brand by adding Brand Personality

Brand Strategy; Transform brands into superbrands with brand personality
In many markets, particularly business-to-business, it is common to find products, services and brands making the same claims. In other words, occupying the same brand positioning spaces. For example, almost every business service claims to improve business efficiency.  Brands in the
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Branding: From Cows to Countries and Beyond

Branding cattle - one of the first forms of branding
Branding started with cattle and has evolved to embrace products, services, personalities and now countries. What's the next challenge - Planet Earth?
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Successful Marketing Part 5 – Why Bother with Brands?

Brand development - Benefits of brands
Much is written about brands yet many ignore or misunderstand the difference between a simply named products and the brand. So what's the difference and why should you bother?
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Great Brand Experiences; National Geographic

Great Brand Experiences | National Geographic
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. Read about how National Geographic have become a gr
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