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Brand Strategy : Scottish Independence vs. Better Together

Scottish Independence Referendum
Battle of the nation brands The Scottish electorate vote on the question ‘Should Scotland be an independent country?’ on Thursday 18th September 2015. The UK Government state that if a simple majority of the votes cast are in favour of independence, then “Scotland would become a
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Branding: From Cows to Countries and Beyond

Branding cattle - one of the first forms of branding
Branding started with cattle and has evolved to embrace products, services, personalities and now countries. What's the next challenge - Planet Earth?
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