Strategic marketing consultancy | Brand consultants | The Marketing Directors

Investing Brand Personality: How Kulula Stands-Out in South African Skies

Kulula brand personality
Investing a brand personality is an under-estimated way to help set brands apart and engage customers. Kulula.com is an airline that doesn’t take itself too seriously. Its humorous brand personality is clear through all aspects of the brand experience. So how did this all begin? And a
Continue Reading