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Successful Marketing Part 6 – The Devil is in the Detail

Successful marketing requires technical excellence. M&S boobed by charging extra for larger bras
The devil is in the marketing implementation detail In highly competitive markets, both strategy and execution can make a big difference to the results.  For example, a misplaced or poorly articulated word in a strategy can lead to misinterpretation,  cause confusion and errors.  From
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Marketing: The New Digital Marketing

The Marketing Director's Handbook
‘Stay with me baby’ – from the Walker Brothers to Leanne Jarvis (1966+) Staying contemporary and relevant is essential for successful marketing. Especially in the ever-changing digital world. However the basics of marketing, consumer and brand remain constant. In addition, so does the
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Successful Marketing Part 7 – Creative Problem Solving

Creative tools for marketing workshops
If the CEO’s role is to manage the big picture and the financial director’s is to manage the numbers, then the task of creating ideas lies with the marketing director. Marketers are often regarded as the most creative people in a business. Yet marketers' creative skills are often unde
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Successful Marketing Part 5 – Why Bother with Brands?

Brand development - Benefits of brands
Much is written about brands yet many ignore or misunderstand the difference between a simply named products and the brand. So what's the difference and why should you bother?
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Successful Marketing Part 4 – Measure and Manage the Numbers

Making money is what a company is all about so marketing must always measure and manage the numbers.
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Successful Marketing Part 3 – Install Early Warning Radar

Early warning radar - for successful marketing
Marketers can and should play a greater role in being the early warning radar system and knowledge bank of businesses
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How to be a Successful Marketing Director – Part 1

The Marketing Director's Handbook - the definitive guide to superior and successful marketing
Whatever the marketer's job title, influencing and managing the effective delivery of the commercial strategy through the business is pivotal to success.
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