The Marketing Director’s Handbook has been acclaimed as a book that all marketers should keep by their side; it is truly unique. Containing the distilled wisdom of top marketing directors it is the definitive guide to help you manage and lead a marketing team, represent the marketing function at board level and optimise your marketing effectiveness.
Hot-off the presses, 27 new pages put digital marketing into context, lift the lid on many online marketing secrets, and explain strategies to give your brand the edge over your competitors.
“Today’s marketing director needs to be informed, analytical, creative, inspirational … and successful – fast. This book provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it” Hugh Burkitt, Chief Executive, The Marketing Society.
“I use this book as a text for my marketing management/strategy class at the university. It is the best book I have found on this subject.” Carolyn K. Shiery, Professor of Marketing, Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
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