The Marketing Director’s Handbook is a book that all marketers should keep by their side. It is truly unique. Containing the distilled wisdom of top marketing directors it is the definitive guide to help you manage and lead a marketing team, represent the marketing function at board level and optimise your marketing effectiveness.
Hot-off the presses, 27 pages put digital marketing into context, lift the lid on many online marketing secrets, and explain strategies to give your brand the edge over its competitors.
“Today’s marketing director must be informed, analytical, creative, inspirational … and successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it” Hugh Burkitt, Chief Executive, The Marketing Society.
“I use The Marketing Director’s Handbook as a text for my marketing management/strategy class at the university. It is the best book I’ve found on this subject.” Carolyn K. Shiery, Professor of Marketing, Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
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Buy chapter 31:
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