The Marketing Director’s Handbook is about creating,
gaining and seizing success. It is the definitive guide
to help you manage and lead a marketing team, represent
the marketing function at board level, and optimise
your marketing effectiveness. The book is truly unique:
- Packed with best practice insights,
practical ideas, advice, and strategies to help you
drive the profitable growth and value of your organisation
- Contains a comprehensive range
of tools and models to help structure and enhance
your thinking
- Concise, jargon free and easy-to-read,
use and digest. Anecdotes and visuals breathe life
into learning points. And chapters are usefully labelled
by the type of job/activity they’ll help you undertake
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