Comparing Online vs. Telephone vs. Face-to-face Quantitative Research Survey Modes; Which is top dog? Recent OFCOM Research (1) highlighted that 71% of the UK receive 9 nuisance calls a month. Also that telephone is the #4 culprit. This questions whether this quantitative resear
Shopper Marketing : views from a small island Shopper marketing started thousands of years ago. But in modern times it emerged from the disciplines of retail marketing and trade marketing. It involves “understanding how consumers behave as shoppers, across different channe
The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.