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Brand Extension ; How to extend more successfully?

Brand extension strategies
There is no single approach to brand extension, but what are the factors that drive success? Let's start with some examples.
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Marketing and politics ; What can marketers learn from the 2019 UK General Election result?

Marketing politics : Huw Edwards hosting the BBC General Election coverage
We’re marketing folk, rather than politicians, so think in a particular way. We also have roots across the country, and don’t live in the London bubble. So reflecting on marketing politics over the last 5 weeks, and Government, since the EU Referendum, this is to share our
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Quantitative Research Survey Modes : Comparing Online vs. Telephone vs. Face-to-face

Best in Show Winner Crufts 2015. Comparing Quantitative Research Survey Modes
Comparing Online vs. Telephone vs. Face-to-face Quantitative Research Survey Modes;  Which is top dog? Recent OFCOM Research (1) highlighted that 71% of the UK receive 9 nuisance calls a month. Also that telephone is the #4 culprit. This questions whether this quantitative resear
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Shopper Marketing: Context, Trends and Ideas to Help You Gain Competitive Advantage

Shopper marketing
Shopper Marketing : views from a small island Shopper marketing started thousands of years ago. But in modern times it  emerged from the disciplines of retail marketing and trade marketing. It involves “understanding how consumers behave as shoppers, across different channe
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