Brand Masterclass
Our one or two-day brand masterclass provide brand strategy skills, processes and ‘best practice’ tools to position and deliver distinctive brand experiences. We also tailor programmes to shape and deliver your brand.
Table of Contents
Who is this brand masterclass for?
Marketers seeking branding skills to take the next step and influence in the boardroom. Also those responsible for creating and delivering brands.
Benefits
You will learn (to):
- First, understand brands and the benefits of brands.
- Understand the role of brand personality and brand story-telling.
- Gain confidence and practical experience in developing brand strategies.
- Build and win support from colleagues (2 day programme).
- Also boost the competitiveness, profitability and value of your brand.
- Lots of insights to help make or save millions of pounds and boost your career!
Our brand masterclass agenda includes:
- What is a brand and what are the benefits of brands?
- How to create a brand strategy, including positioning, personality, the role of archetypes and stories.
- Practical exercise to create a brand positioning.
- Road-blocks to creating or revitalising a brand and also how to overcome them (2 day programme).
- Practical exercise to design a brand delivery programme (2 day programme).
- How to measure brand performance.
Learning style
Our masterclasses are highly interactive, challenging and fun!
Throughout you’ll learn through doing lots of practical exercises!
We also discuss issues and create outputs to apply to your organisation.
Brand masterclass takeaways
At the end you’ll take away a workbook and a tool-kit of models to create and deliver great brands.
This will include world class insights and ideas to refresh your thinking and brand.
And finally a certificate for between 7 to 14 hours to add to your Continuing Professional Development (CPD) file.
Read the reviews
- Courses like this, delivered by marketing experts who have a wider view of the marketing world, provide a cocktail of support, challenge and ‘upskilling’, which help drive the changes you’re trying to make. Read the full Marketing Magazine review.
- With targets increased by 40% in one year, it was clear they were very ambitious. Therefore I'm very happy to report that we exceeded them. At the end of the day yesterday we were up 47%. Thank you for your help in making that happen.
- Thank-you for today's marketing masterclass. It was impressive. All exercises and theory are of great use! Very well structured and also informative!
- I learned more in a morning than on my entire marketing degree course.
- We still talk about how much fun your marketing workshop was even though it was over a year ago!
Brand masterclass rates, dates and booking
To find out more contact us or use the form below.
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