Managing Marketing in the Digital Age
Managing Marketing in the Digital Age | As Coronavirus catapulted digital adoption and affected businesses everywhere, we ask 'how to manage marketing in the digital age?'
Continue ReadingThe UK Productivity Conundrum; Eight Insights for UK plc
Since 2008, UK productivity has failed to follow the previous 10 year plus trend line. Exactly why productivity has failed to grow is a hot political issue and much debated by economists. We therefore thought it helpful to have a view. If we approached the subject from a marketing poi
Continue ReadingB2B vs. B2C Marketing ; What works best on the dance floor?
Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it?
Continue ReadingBrexit Planning; Time for UK business to embrace the world
On June 23rd 2016 the UK decided to leave the EU. So what does this mean for UK businesses and marketers? The consensus expect a period of uncertainty as everyone digests the facts, and devise strategies to manage the risks and plan a way forward. But with Brexit looming on Dec 31st,
Continue ReadingBusiness Strategy; How to Plan for, and Manage in the Fast-moving Digital World
Digitalisation and 24/7 global connectivity increases customer power and supply-side reach. Search and algorithms also reduce brands to keywords. As a result, markets become increasingly competitive over time and not less. These therefore create pressure for change. And dealing with c
Continue ReadingBusiness Strategy; The Role of Marketing in Driving Success
What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful grow income and budgets steadily, while the weakest are left with diminishing income and budgets. Or none at all. Just as Darwin observed,
Continue ReadingRestoring Business Growth ; 3 Step Business Turn -around
Restoring business growth - a 3 step plan
Continue ReadingDealing with Tough Times : Six Pointers for a Rapid Business Turn-Around
How and why marketers can and should lead businesses out of the recession. 6 top tips
Continue ReadingNew Volume 2 – Managing Digital Marketing
The Marketing Director's Handbook Volume 2 - Managing Digital Marketing
Marketing Success Stories
Marketing Inspiration
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