Managing Marketing in the Digital Age | As Coronavirus catapulted digital adoption and affected businesses everywhere, we ask 'how to manage marketing in the digital age?'
Since 2008, UK productivity has failed to follow the previous 10 year plus trend line. Exactly why productivity has failed to grow is a hot political issue and much debated by economists. We therefore thought it helpful to have a view. If we approached the subject from a marketing poi
On June 23rd 2016 the UK decided to leave the EU. So what does this mean for UK businesses and marketers? The consensus expect a period of uncertainty as everyone digests the facts, and devise strategies to manage the risks and plan a way forward. But with Brexit looming on Dec 31st,
Digitalisation and 24/7 global connectivity increases customer power and supply-side reach. Search and algorithms also reduce brands to keywords. As a result, markets become increasingly competitive over time and not less. These therefore create pressure for change. And dealing with c
What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful grow income and budgets steadily, while the weakest are left with diminishing income and budgets. Or none at all. Just as Darwin observed,
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