Strategic marketing consultancy | Brand consultants | The Marketing Directors

Business Strategy; How to ‘Bottle’ Marketing Success?

Marketing strategy | Popping the cork to celebrate marketing success
What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful grow income and budgets steadily, while the weakest are left with diminishing income and budgets. Or none at all. Just as Darwin observed,
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Briefing, Selecting and Managing Marketing Agencies

Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself. To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relation
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Successful Marketing Part 7 – Creative Problem Solving

Creative tools for marketing workshops
If the CEO’s role is to manage the big picture and the financial director’s is to manage the numbers, then the task of creating ideas lies with the marketing director. Marketers are often regarded as the most creative people in a business. Yet marketers' creative skills are often unde
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Successful Marketing Part 5 – Bother with Brands!

Brand development - Benefits of brands
Much is written about brands yet many ignore or misunderstand the difference between a simply named products and the brand. So what's the difference and why should you bother?
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Successful Marketing Part 4 – Measure and Manage the Numbers

Making money is what a company is all about so marketing must always measure and manage the numbers.
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Successful Marketing Part 3 – Install Early Warning Radar

Early warning radar - for successful marketing
Marketers can and should play a greater role in being the early warning radar system and knowledge bank of businesses
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Successful Marketing Part 2 – Be a Disciple of Customer Understanding

Disciple of Customer Understanding
The marketer's key role is to be a disciple of customer understanding. So revere and truly understand customers and evangelise this message to your collegues.
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How to be a Successful Marketing Director – Part 1

The Marketing Director's Handbook - the definitive guide to superior and successful marketing
Whatever the marketer's job title, influencing and managing the effective delivery of the commercial strategy through the business is pivotal to success.
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