With just 20 per cent of buying decisions based on pure logic, the psychology of marketing requires understanding. Psychology is the science of the mind and behaviour. Emotions and biases frequently influence our buying decisions. Whether we realise it or not, around eight out of 10 b
Comparing Quantitative Research Survey Modes: Online vs. Telephone vs. Face-to-face; Which is top dog? Recent OFCOM Research (1) highlighting that 71% of the UK receive 9 nuisance calls a month, and that telephone is the #4 culprit, questions whether this mode has had its day? But whi
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself.
To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relation