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Strategic marketing consultancy | Brand consultants | The Marketing Directors

The Psychology of Marketing

Psychology of marketing infographic
With just 20 per cent of buying decisions based on pure logic, the psychology of marketing requires understanding. Psychology is the science of the mind and behaviour. Emotions and biases frequently influence our buying decisions. Whether we realise it or not, around eight out of 10 b
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Comparing Quantitative Research Survey Modes: Online vs. Telephone vs. Face-to-face

Comparing Quantitative Research Survey Modes | Best in Show Winner Crufts 2015
Comparing Quantitative Research Survey Modes: Online vs. Telephone vs. Face-to-face; Which is top dog? Recent OFCOM Research (1) highlighting that 71% of the UK receive 9 nuisance calls a month, and that telephone is the #4 culprit, questions whether this mode has had its day? But whi
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Traditional vs. Digital Market Research Methods. Does ‘New’ mean Better?

Online customer research
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
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Marketing Communication Strategy; Succeed by Understanding the Customer Journey

The customer journey and relationship ladder
With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey
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The Marketing of Halloween!

Halloween pumpkin | new product development | marketing of Halloween |
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
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TV Programme Development: Creative or Marketing Driven?

TV Programme Development | Roy the Badly Drawn Boy
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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Quantitative vs. Qualitative Research: The Great Debate? The Result is In!

Qualitative vs. Quantitative Research | Food Tasting Research
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
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Seven Enemies of Product Innovation; How to Spot and Slay Them

Enemies of Product Innovation | new product development | Buffy the Vampire Slayer
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
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Briefing, Selecting and Managing Marketing Agencies

Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself. To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relation
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