The Psychology of Marketing
With just 20 per cent of buying decisions based on pure logic, the psychology of marketing requires understanding. Psychology is the science of the mind and behaviour. Emotions and biases frequently influence our buying decisions. Whether we realise it or not, around eight out of 10 b
Continue ReadingComparing Quantitative Research Survey Modes: Online vs. Telephone vs. Face-to-face
Comparing Quantitative Research Survey Modes: Online vs. Telephone vs. Face-to-face; Which is top dog? Recent OFCOM Research (1) highlighting that 71% of the UK receive 9 nuisance calls a month, and that telephone is the #4 culprit, questions whether this mode has had its day? But whi
Continue ReadingTraditional vs. Digital Market Research Methods. Does ‘New’ mean Better?
February 23, 2012
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
Continue ReadingMarketing Communication Strategy; Succeed by Understanding the Customer Journey
February 16, 2012
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With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey
Continue ReadingThe Marketing of Halloween!
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
Continue ReadingTV Programme Development: Creative or Marketing Driven?
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
Continue ReadingQuantitative vs. Qualitative Research: The Great Debate? The Result is In!
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
Continue ReadingSeven Enemies of Product Innovation; How to Spot and Slay Them
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
Continue ReadingBriefing, Selecting and Managing Marketing Agencies
Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself.
To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relation
Continue ReadingUsing Qualitative Research to Gain Competitive Advantage
Insights and ideas on using customer research to gain competitive advantage
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