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Product development; learning from failures to make better products

Google product development - how failure makes for fitter products.
Even Apple, one of the world’s most successful companies, visionary, secretive, allegedly antipathetic to research, fails occasionally. Witness poor iphone battery performance, speedily reversed software changes and easy-break charging cables.  While following the ‘gutR
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The Psychology of Marketing

Psychology of marketing infographic
With just 20 per cent of buying decisions based on pure logic, the psychology of marketing, i.e. the role the mind plays in buying decisions, requires understanding. Psychology is the science of the mind and also behaviour. Whether we realise it or not, emotions and biases frequently
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Quantitative Research Survey Modes: Comparing Online vs. Telephone vs. Face-to-face

Best in Show Winner Crufts 2015. Comparing Quantitative Research Survey Modes
Comparing Online vs. Telephone vs. Face-to-face Quantitative Research Survey Modes;  Which is top dog? Recent OFCOM Research (1) highlighted that 71% of the UK receive 9 nuisance calls a month. Also that telephone is the #4 culprit. This questions whether this quantitative resear
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Promotions: The Effect of ‘Labelling’ on Customer Behaviour

Qualitative vs. quantitative research | Food tasting research
How behavioural economics can help marketers The labelling effect, recently discovered by behavioural economists, gives marketers another weapon in their arsenal of influencing techniques. Even small labelled promotions (vouchers to spend on certain items) shift spending patterns disp
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Traditional vs. Digital Market Research Methods. Does ‘New’ mean Better?

Online customer research
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
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Marketing Communication; Succeed by Understanding the Customer Journey

The customer journey and relationship ladder
With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey
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The Marketing of Halloween!

Halloween pumpkin | new product development | marketing of Halloween |
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
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TV Programme Development: Creative or Marketing Driven?

TV Programme Development | Roy the Badly Drawn Boy
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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Quantitative vs. Qualitative Research: The Great Debate? The Result is In!

Qualitative vs. Quantitative Research | Food Tasting Research
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
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Seven Enemies of Product Innovation; How to Spot and Slay Them

Enemies of Product Innovation | new product development | Buffy the Vampire Slayer
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
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