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Marketing and Politics ; What Can Marketers Learn from the 2019 UK General Election Result?

Marketing politics : Huw Edwards hosting the BBC General Election coverage
We’re marketing folk, rather than politicians, so think in a particular way. We also have roots across the country, and don’t live in the London bubble. So reflecting on marketing politics over the last 5 weeks, and Government, since the EU Referendum, this is to share our
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B2B vs. B2C Marketing ; What works best on the dance floor?

B2B vs. B2C marketing
Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it?
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Brand Personality; How Kulula Stands-Out in South African Skies

Kulula brand personality
Investing brand personality is an under-estimated way to set brands apart and engage customers. Kulula.com is an airline that doesn’t take itself too seriously. Its humorous brand personality is clear through all aspects of the brand experience. So how did this all begin? And also wha
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Marketing Christmas with Music

Using music for marketing
SFX: Christmas Bells Ring, ring. Ring, ring! Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Music is also a terrific gift; the size of the market increases in the r
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The Marketing of Science

Professor Brian Cox - A Scientist in the Media
What's the report card on science marketing? We look at how marketing is attracting new generations of scientists.
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Communication Strategy : Succeed by Understanding the Customer Journey

The customer journey and relationship ladder
With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey
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Best Outdoor Marketing Communication Campaigns?

Great Outdoor marketing communication. Aquasun - UK
I love posters! They epitomise great marketing communication. Here we review some of the best examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
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Content Marketing ; Why Every Brand should think like a Media Brand

Guinness Book of World Records | Content marketing
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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Social Media Strategy: To Tweet or Not to Tweet?

Social media marketing - Twitter
To tweet or not to tweet? A question on the lips of companies and brands? Here's a quick summary of some of the main benefits and disbenefits of entering the twitterverse
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