Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it? The growth of digital media means that there is an increasing number of channels and methods from which to chose. So how should marketers approach the task of engag
Investing a brand personality is an under-estimated way to help set brands apart and engage customers. Kulula.com is an airline that doesn’t take itself too seriously. Its humorous brand personality is clear through all aspects of the brand experience. So how did this all begin? And a
SFX: Christmas Bells Ring, ring. Ring, ring! Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Music is also a terrific gift; the size of the market increases in the r
The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.
With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey
I love posters! They can be the epitomy of great marketing communications. Here we review a dozen examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB