New product development; learning from failures to make better products
Even Apple, one of the world’s most successful companies, visionary, secretive, allegedly antipathetic to research, fails occasionally. Witness poor iphone battery performance, speedily reversed software changes and easy-break charging cables. While following the ‘gutR
Continue ReadingThe Psychology of Marketing
June 30, 2015
With just 20 per cent of buying decisions based on pure logic, the psychology of marketing, i.e. the role the mind plays in buying decisions, requires understanding. Psychology is the science of the mind and also behaviour. Whether we realise it or not, emotions and biases frequently
Continue ReadingQuantitative Research Survey Modes : Comparing Online vs. Telephone vs. Face-to-face
Comparing Online vs. Telephone vs. Face-to-face Quantitative Research Survey Modes; Which is top dog? Recent OFCOM Research (1) highlighted that 71% of the UK receive 9 nuisance calls a month. Also that telephone is the #4 culprit. This questions whether this quantitative resear
Continue ReadingPromotions ; The Effect of ‘Labelling’ on Customer Behaviour
How behavioural economics helps marketers The labelling effect, recently discovered by behavioural economists, gives marketers another weapon in their arsenal of influencing techniques. Even small labelled promotions (vouchers to spend on certain items) shift spending patterns disprop
Continue ReadingTraditional vs. Digital Research Methods ; Does ‘New’ mean Better?
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
Continue ReadingCommunication Strategy : Succeed by Understanding the Customer Journey
With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey
Continue ReadingHalloween Marketing : How to Grab a Slice of the Halloween Market Pie!
The UK Halloween market grew at twice the rate of the US market between 2005-2011. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
Continue ReadingTV Programme Development ; Creative or Marketing Driven?
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
Continue ReadingQuantitative vs. Qualitative Research : The Great Debate? The Result is In!
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
Continue ReadingSeven Enemies of Product Innovation ; How to Spot and Slay Them
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
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