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Briefing, Selecting and Managing Marketing Agencies

Briefing marketing agencies
Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself. To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relation
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Using Consumer Research to Gain Competitive Advantage

Qualitative research discussion or focus group
Insights and ideas on using customer research to gain competitive advantage
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Towards More Powerful Market Research Analysis

Market research analysis | Researchers and marketers working together ensures superior market research analysis
There has been much in the press about market research losing its place in the boardroom. Here are insights for more powerful market research analysis
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