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The UK Productivity Conundrum; Eight Insights for UK plc

  • Productive worker bee on lavender
Since 2008, UK productivity has failed to follow the previous 10 year plus trend line. Exactly why productivity has failed to grow is a hot political issue and much debated by economists. We therefore thought it helpful to have a view. If we approached the subject from a marketing poi
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B2B vs. B2C Marketing : What works best on the dance floor?

B2B vs. B2C marketing
Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it?
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Successful Marketing Part 6 – The Devil is in the Detail

Successful marketing requires technical excellence. M&S boobed by charging extra for larger bras
The devil is in the marketing implementation detail In highly competitive markets, both strategy and execution can make a big difference to the results.  For example, a misplaced or poorly articulated word in a strategy can lead to misinterpretation,  cause confusion and err
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Brand Storytelling : Turn Frogs to Princes and Live Happily Ever After

Brand storytelling | Saint George and the Dragon by Paolo Uccello.
Storytelling predates writing; the earliest forms were spoken, combined with gestures and expressions. They include fairy tales, myths, legends and many of religious origin. There is much to learn from stories and with brand storytelling it is possible to transform a brand from a frog
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Brexit : Time for UK business to embrace the world

Brexit - UK business and marketers should embrace the world l World of flags
On June 23rd 2016 the UK decided to leave the EU. So what does this mean for UK businesses and marketers? The consensus is to expect a period of uncertainty as everyone digests the facts, and devises strategies to manage the risks of Brexit and plan a way forward. Rather than think do
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Business Strategy; How to Plan for, and Manage in the Fast-moving Digital World

Business Strategy | SuperCar-RoadTrip.Fr
Digitalisation and 24/7 global connectivity increases customer power and supply-side reach. As a result, markets become increasingly competitive over time and not less. Search and algorithms also reduce brands to keywords. These therefore all create pressure for change. And deali
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The Psychology of Marketing

Psychology of marketing infographic
With just 20 per cent of buying decisions based on pure logic, the psychology of marketing requires understanding. Psychology is the science of the mind and behaviour. Emotions and biases frequently influence our buying decisions. Whether we realise it or not, around eight out of 10 b
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Tesco Marketing; Can Big Be Beautiful Again?

Tesco marketing | Tesco store
Following recent profit warnings (2014), Tesco veteran and CEO Philip Clark has fallen on his sword and given way to an outsider – Dave Lewis from Unilever. In this article and short video, Tim Arnold and Guy Tomlinson discuss what’s gone wrong with Tesco marketing, and suggest
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Marketing: The New Digital Marketing

The Marketing Director's Handbook
‘Stay with me baby’ – from the Walker Brothers to Leanne Jarvis (1966+) Staying contemporary and relevant is essential for successful marketing. Especially in the ever-changing digital world. However the basics of marketing, consumer and brand remain constant. In addition, so does the
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Promotions: The Effect of ‘Labelling’ on Customer Behaviour

Qualitative vs. quantitative research | Food tasting research
How behavioural economics can help marketers The labelling effect, recently discovered by behavioural economists, gives marketers another weapon in their arsenal of influencing techniques. Even small labelled promotions (vouchers to spend on certain items) shift spending patterns disp
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