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Strategic marketing consultancy | Brand consultants | The Marketing Directors

The Marketing of Halloween!

Halloween pumpkin | new product development | marketing of Halloween |
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
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TV Programme Development: Creative or Marketing Driven?

TV Programme Development | Roy the Badly Drawn Boy
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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Seven Enemies of Product Innovation; How to Spot and Slay Them

Enemies of Product Innovation | new product development | Buffy the Vampire Slayer
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
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The Fishy Idea that turned into a Brand

Bubba Gump Shrimp Company Neon Signage | Brand strategy
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
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3D TV At Home – Honey, You Cannot Be Serious?

3D television - how it works
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
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Great Brand Experiences; National Geographic

Great Brand Experiences | National Geographic
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. Read about how National Geographic have become a gr
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