The Marketing of Halloween!
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
Continue ReadingTV Programme Development: Creative or Marketing Driven?
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
Continue ReadingSeven Enemies of Product Innovation; How to Spot and Slay Them
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
Continue ReadingThe Fishy Idea that turned into a Brand
September 07, 2010
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
Continue Reading3D TV At Home – Honey, You Cannot Be Serious?
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
Continue ReadingA License to Thrill – New Tools For Media Brand Development and Licensing
September 29, 2009
A license to thrill - new tools for product innovation and brand licensing.
Continue ReadingGreat Brand Experiences; National Geographic
June 23, 2009
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. Read about how National Geographic have become a gr
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