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Seven Essentials to being a Successful Marketing Director

How to be a successful marketing director
So you want to be a Successful Marketing Director or Chief Marketing Officer (CMO)? Read our Seven Essentials.
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Tesco Marketing; Can Big Be Beautiful Again?

Tesco marketing | Tesco store
Following recent profit warnings (2014), Tesco veteran and CEO Philip Clark has fallen on his sword and given way to an outsider – Dave Lewis from Unilever. In this article and short video, Tim Arnold and Guy Tomlinson discuss what’s gone wrong with Tesco marketing, and suggest
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Shopper Marketing: Context, Trends and Ideas to Help You Gain Competitive Advantage

Shopper marketing
Shopper Marketing : views from a small island Shopper marketing started thousands of years ago. But in modern times it  emerged from the disciplines of retail marketing and trade marketing. It involves “understanding how consumers behave as shoppers, across different channe
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Business Strategy; The Role of Marketing in Driving Success

Marketing strategy | Popping the cork to celebrate marketing success
What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful grow income and budgets steadily, while the weakest are left with diminishing income and budgets. Or none at all. Just as Darwin observed,
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Marketing Book Review: The Marketing Director’s Handbook (CMO)

Sharon Wolf, MD, QualiData Research Inc., USA. Marketing Book Review - The Marketing Director's Handbook
Sharon Wolf reviews The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.
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Briefing, Selecting and Managing Marketing Agencies

Briefing marketing agencies
Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself. To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relation
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Content Marketing (1) : Why Every Brand should think like a Media Brand

Guinness Book of World Records | Content marketing
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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Dealing with Tough Times : Six Pointers for a Rapid Business Turn-Around

How and why marketers can and should lead businesses out of the recession. 6 top tips
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