Table of Contents
Creative market research to answer all your questions and inspire commercially
Our creative market research services are always bespoke and never by the book. As a result they comprise one or more of the following:
Qualitative Research
Through focus groups, creative consumer workshops, depth interviews, accompanied shops, observation and using lots of creative stimuli we challenge the status quo and dig deeper. Experienced researchers and marketing directors working together also enables more perceptive analysis. Thus spotlighting new consumer and brand opportunities.
Quantitative Research
We deliver top quality face-to-face, telephone and also online solutions. We choose the method, and from top quantitative partners, to meet your needs and also deliver best value. Through understanding how consumers think and feel and what marketers need to know to we get the survey right. As a result providing more useful insights enabling better business decisions.
Secondary Research
We unearth insights by building on what you know, trawling libraries, the Internet and also the ‘world about us’. Gaps in information are then filled and verified using rigorous methods. These include systematic literature reviews, discourse analysis, and also software. Finally, marketers and researchers working together leads to better market research analysis. Thus revealing new opportunities for your business.
Marketing and Research Success Stories
Centre for Alternative Technology
How we helped put this eco charity on a firm footing and champion a zero carbon
Process Bliss
How we helped research and develop a new-to-world software brand
Interface Exhibitions, Events and Interiors
How we helped revitalise and drive demand for an inspiring exhibitions, events a
Testimonial
- We have worked with Guy from The Marketing Directors for 4 years; he has really helped our business and his knowledge and ideas never cease to amaze us.
- Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
- Watching The Marketing Directors’ research last night was very informative and amongst the most useful time I’ve spent working for our organisation.
- The project we worked on with you is the best marketing work we’ve done in three years. It has attracted the attention of our colleagues around the world. And our sales have also increased nine-fold over the period.
- That is the most insightful and useful piece of work that I’ve seen in my life.
Marketing Inspiration
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