The Marketing Director’s Handbook Volume 2 – Managing Digital Marketing – £12.99*

The Marketing Director’s Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing activities and boost marketing performance. With the advent of C-19, the world has shifted irrevocably to digital. So by understanding digital, and as part of the marketing whole, you’ll be more effective.

• Packed with practical insights to optimise search engine, advertising, and social media performance.
• Brings you up-to-date on the digital media landscape and helps you better plan where to invest.
• Highlights lots of tools to analyse and boost performance and manage and automate digital marketing activities such as email marketing
• Fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges.
• Helps you understand the ‘big picture’ and work with colleagues, to lead and maximise the benefits to your organisation.
• Concise and structured for easy reading and reference by time-pressed business owners, directors, and marketers.
• Invaluable to help businesses survive through, and thrive beyond the C-19 lockdown.

Contents

• Introduction
• The changing digital landscape 
• Search and search engine optimisation 
• Search engine marketing      
• Prominent digital and social media services
• Email marketing
• Mobile applications 
• Integrated marketing
• Marketing automation
• Organising the marketing function
• The future role of marketing                                  

Reserve and choose where to deliver your copy

*UK – free P&P

Europe – P&P £5

World Zone 1 – P&P £6: Covers all countries, not defined as being in Europe or World Zone 2. Generally covers countries in North America (excluding the USA), South America, Africa, the Middle East, the Far East and South East Asia.

World Zone 2 – P&P £7: Australia, Belau, British Indian Ocean Territory, Christmas Island, Cocos Island, Cook Island, Coral Sea Island, Fiji, French Polynesia, French South, New Zealand and Norwegian Antarctic Territories, Keeling, Kiribati, Macao, Nauru Island, New Caladonia. New Zealand, Niue island, Norfolk Island, Papua New Guinea, People’s Democratic Republic of Laos, Pitcairn Island, Singapore, Soloman Islands, Tahiti, Tokelau Islands, Tonga, Tuvalu, US Samoa and Western Samoa.

World Zone 3 – P&P £6: USA

Or buy Volume 1 and Volume 2 for £49.99*

(*Includes free delivery to UK addresses, delivery is extra to the rest of the world)

Order copies signed by Tim and Guy

For a dedicated gift copy, send us a note at the same time as your order to [email protected]

Global book stockists

The book is also available from Waterstones, Foyles, Blackwells, WHSmith, Amazon, The Book Depository, John Smith (CIM bookshop), Daunts (The Marlow Bookshop) and all good bookshops.

Choose area you wish to send to and pay via Paypal

• Despatch to UK addresses - £12.99

  For orders from the United Kingdom:
  Buy The Marketing Director's Handbook Volume 2
  £12.99 inc free P&P
  

  

• Despatch to European addresses - £17.99

  For orders from European countries inc Eire, outside the UK :
  Buy The Marketing Director's Handbook Volume 2
  £12.99 plus £5.00 postage and packing
  

  

• Despatch to World Zone 1 - £18.99

  For orders from World Zone 1 :
  Buy The Marketing Director's Handbook Volume 2
  £12.99 plus £6.00 postage and packing
  

  

• Despatch to World Zone 2 - £19.99

  For orders from World Zone 2 :
  Buy The Marketing Director's Handbook Volume 2
  £12.99 plus £7.00 postage and packing
  

  

• Despatch to World Zone 3 (USA) - £18.99

  For orders from World Zone 3 (USA) :
  Buy The Marketing Director's Handbook Volume 2
  £12.99 plus £6.00 postage and packing