Combining qualitative and quantitative research methods offers the benefits of both. Including answers to questions such as ‘how many?’, ‘how much?’ and ‘why?’. By marrying the strengths of each approach, and dialing either up or down, delivers numbers and understanding.
Our combined quali-quant research surveys have been likened to a consumer research pit-stop, product health-check and laboratory. Examples include conducting 10-20 minute interviews in high traffic locations and also adding open-ended questions into quantitative surveys. In addition using quantitative scoring methods in group discussions or interviews. Our methods therefore suit those seeking fast and specific insights on a budget.
Read more about quantitative vs. qualitative research pros and cons.
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