By combining qualitative and quantitative research methods we offer the benefits of both. Including answers to questions such as ‘how many?’, ‘how much?’ and ‘why?’. By marrying the strengths of each approach and dialing-up or down either element delivers numbers and understanding. Examples include conducting 10-20 minute interviews in high traffic locations and also adding open-ended questions into quantitative surveys. In addition using quantitative scoring methods in group discussions or interviews.
Our combined quali-quant research surveys have been likened to a consumer research pit-stop, product health-check and laboratory. Our methods therefore suit those seeking fast and specific insights on a budget.
Read more about quantitative vs. qualitative research pros and cons and then get in touch for an inspiring (and free) proposal.
That is the most insightful and useful piece of work that I’ve seen in my life.
Managing Director, BBC Worldwide
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
General Manager, Power Company
Do you want to attract more customers?
Do you want to improve your product or service?
Do you need a plan to secure profitable growth?
Do you want to increase the value of your business?
Ask for an inspiring proposal.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.