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Strategic marketing consultancy | Brand consultants | The Marketing Directors

Qualitative Quantitative Research

Qualitative and Quantitative Research
Is my research telling the full story?
Use our experience and clever thinking to answer your questions

Qualitative quantitative research to answer your questions

By combining quantitative and qualitative methods we offer the benefits of both. Including answers to questions such as ‘how many?’, ‘how much?’ and ‘why?’. By marrying the strengths of each approach and dialing-up or down either element delivers numbers and understanding. Examples include conducting 10-20 minute interviews in high traffic locations and also adding open-ended questions into quantitative surveys. In addition using quantitative scoring methods in group discussions or interviews.

Our qualitative quantitative research surveys have been likened to a consumer research pit-stop, product health-check and laboratory. Our methods therefore suit those seeking fast and specific insights on a budget.

Pros and cons of qualitative vs. quantitative methods

Read more about quantitative vs. qualitative research pros and cons and then get in touch.

Reasons to Choose Us

That is the most insightful and useful piece of work that I’ve seen in my life.

Managing Director, BBC Worldwide

Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.

General Manager, Power Company

Seven reasons to choose us

Use our market research briefing guidelines to invest more wisely

market research briefing guidelines

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How can we inspire you?

Do you want to address a tricky marketing challenge?

Do you need new insights and ideas?

Do you need to win support from your colleagues?

Do you need a new plan for the future?

Ask for inspiration.

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Find us

Map to find The Marketing Directors Marketing Consultancy in Marlow

Tel: +44 (0) 1628 400699

Hours:

Mon-Friday: 9am - 6pm

Weekends: Closed

Marketing Success Stories

FMCG product development success story - Cadbury
Cadbury
Mar 08, 2017
Professional Services Marketing Success Story | Chartered Institute of Management Accountants
The Chartered Institute of Management Accountants
Sep 20, 2015
Healthcare marketing success story | GSK
GlaxoSmithKline
Apr 20, 2015
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