We use a variety of qualitative research methods to understand consumers and also unearth new insights.
Insights are consumer needs or beliefs that point to new brand opportunities. They are also rocket-fuel to super-charge your marketing.
Through one or more of focus groups, depth interviews, accompanied shops, and also observation, we get close up and explore subjects from all angles. Increasingly by telephone and online in order to preserve social distancing, but also face-to-face where practical.
In addition, we bring to life ideas using rich creative stimuli. This enables us to challenge consumer perceptions and thus better unearth and develop ideas.
Then through experienced researchers and marketers working together this enables more perceptive research analysis. As a result, we answer your questions and spotlight new communication, product, service and brand opportunities.
Where opportune we use four strategies to help us dig deeper and uncover more insights. We call them the 4Cs: Context, Challenge, Collaboration and Calculation. They help us help you gain competitive advantage from your research investment. So to find out more read our creative research methods blog post or watch our short film.
Follow this link for help to write your market research brief and then get in touch for advice or to ask for an inspiring research proposal.
That is the most insightful and useful piece of work that I’ve seen in my life.
Managing Director, BBC Worldwide
The project we worked on with you is the best marketing work we’ve done in three years. It has attracted the attention of our colleagues around the world. And our sales have also increased nine-fold over the period.
Marketing Director, GlaxoSmithKline/
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
Managing Director, Power Company
Do you want to attract more customers?
Do you want to improve your product or service?
Do you need a plan to secure profitable growth?
Do you want to increase the value of your business?
Ask for an inspiring proposal.
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