Qualitative Research
Table of Contents
Creative qualitative research to answer all your questions
Insights are consumer needs or beliefs that point to new brand opportunities. They are also rocket-fuel to super-charge your marketing. We use a variety of qualitative research methods in order to understand consumers and unearth new insights.
Through one or more of focus groups, depth interviews, accompanied shops, and also observation, we get close up and explore subjects from all angles. Increasingly by face-to-face as the lock-down eases but also by telephone and online in order to reach wider demographics and preserve social distancing.
In addition, we bring to life ideas using rich creative stimuli. This enables us to provoke or challenge consumers and thus better explore and develop new product, communication and brand ideas.
Creative qualitative research methods
We employ four strategies when planning research studies; we call them the 4Cs: Context, Challenge, Collaboration and Calculation. They help us dig deeper and uncover more insights. Thus helping you gain competitive advantage from your research investment. Learn more by watching our short film, or by reading about our creative research methods.
Combined quantitative-qualitative research
Combining quantitative and qualitative research methods also offer additional benefits. Including answers to questions such as ‘how many?’, ‘how much?’ and ‘why?’. By marrying the strengths of each approach, and dialing either up or down, delivers numbers and understanding.
Examples include conducting 10-20 minute interviews in high traffic locations, adding open-ended questions into quantitative surveys and also using likert scales in interviews.
Read more about quantitative vs. qualitative research pros and cons.
Clever research analysis
Finally through experienced researchers and marketers working together we enable more perceptive research analysis. As a result, we answer your questions and spotlight new marketing, product, service and brand opportunities.
How can we help you?
Just get in touch for a free consultation.
Marketing Inspiration
The Marketing Directors © 2005-2021. Reselling, commercial or unauthorised use of the material is prohibited.