Quantitative research answers the questions ‘how much?’ or ‘how many?’ while qualitative research answers ‘what?’, ‘why?’ and ‘how-to?’ questions.
Great research starts with choosing the right method and asking the right questions. Our methods include face-to-face, telephone, post, online or mobile. With no vested interest in promoting one method over another we recommend what’s right and use our relationships with top quantitative firms to provide the best quality and value-for-money solutions. And we get the survey right because we know how consumers think and feel and what marketers really need to know to make better business decisions.
Read about the pros and cons of different research methods.
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Managing Director, BBC Worldwide
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