Quantitative research answers the questions ‘how much?’ or ‘how many?’ while qualitative research answers ‘what?’, ‘why?’ and ‘how-to?’ questions.
Great quantitative research starts with choosing the right method, asking the right questions and also using clever creative stimuli.
Our research methods include online, face-to-face, telephone, postal and also mobile. However, with no vested interest in promoting one method over another we simply recommend what’s best. Sometimes we also recommend mixed research methods. Click through to our blog post for insights on the pros and cons of alternative quantitative research survey methods.
Whatever method we recommend, we provide the best quality and value-for-money solutions. We do this by working collaboratively with top UK and global firms, to source lists, conduct fieldwork and process data.
We also get the survey right because we know how consumers think and feel and what marketers need to know to make better business decisions. Then through researchers and marketers working together, and robust market research analysis we answer your questions and pinpoint issues and opportunities to boost your business.
The application of mathematical and statistical methods to economic or market research data is called econometrics. For a more details, read this short article on Wikipedia.
This firstly involves the collection of business information (sometimes called ‘big data’) using secondary or quantitative research methods. Potential information includes customer sales, price, and advertising or promotion impacts or expenditure. Then using statistical techniques, such as multiple and non-linear regression and factor and cluster analysis to analyse, and reveal cause and effect relationships between data. Thus revealing issues and opportunities
Finally, to create algorithms, to explain the mathematical relationships between data, and /or create ‘what-if’ models to help forecast the future. Then by inputting data for different business scenarios, or segments, it is possible to reveal the most profitable.
The insights revealed partly relate to the quantity and quality of available data. Thus at the outset we work with you to compile data in comparable formats. In particular, using secondary research or quantitative research methods. As a result, this enables more powerful analysis, the ability to make better decisions and invest more wisely.
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