Quantitative research answers the questions ‘how much?’ or ‘how many?’ while qualitative research answers ‘what?’, ‘why?’ and ‘how-to?’ questions.
Great market research starts with choosing the right method, asking the right questions and also using clever creative stimuli.
Our research methods include online, face-to-face, telephone, postal and also mobile. However, with no vested interest in promoting one method over another we simply recommend what’s best. Sometimes we also recommend mixed research methods. Click through to our blog post for insights on the pros and cons of alternative quantitative research survey methods.
Whatever method we recommend, we provide the best quality and value-for-money solutions. We do this by working collaboratively with top UK and global firms, to source lists, conduct fieldwork and process data.
We also get the survey right because we know how consumers think and feel and what marketers need to know to make better business decisions. Then through researchers and marketers working together, and robust market research analysis we answer your questions and pinpoint issues and opportunities to boost your business.
Follow this link for help to write your market research brief and then get in touch for advice or to ask for an inspiring research proposal.
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Managing Director, BBC Worldwide
Comparing you with another market research company is like comparing a Premiership team with a Sunday pub league side.
General Manager, Power Company
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