Quantitative research answers the questions ‘how much?’ or ‘how many?’ while qualitative research answers ‘what?’, ‘why?’ and ‘how-to?’ questions.
Great market research starts with choosing the right method, asking the right questions and also using clever creative stimuli.
Our methods include face-to-face, telephone, post, online and also mobile. However, with no vested interest in promoting one method over another we simply recommend what’s best. We often select mixed research methods.
We also use our relationships with top firms, both in the UK, and beyond, to provide the best quality and value-for-money solutions.
We get the survey right because we know how consumers think and feel and what marketers need to know to make better business decisions. Then through researchers and marketers working together, and using robust methods, we analyse research to answer your questions.
For help to write or to discuss your market research brief, and seek an inspiring proposal, get in touch.
That is the most insightful and useful piece of work that I’ve seen in my life.
Managing Director, BBC Worldwide
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
General Manager, Power Company
Do you want to attract more customers?
Do you want to improve your product or service?
Do you need a plan to secure profitable growth?
Do you want to increase the value of your business?
Ask for an inspiring proposal.
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