Quantitative research answers the questions ‘how much?’ or ‘how many?’ while qualitative research answers ‘what?’, ‘why?’ and ‘how-to?’ questions.
Great research starts with choosing the right method and asking the right questions. Our methods include face-to-face, telephone, post, online or mobile. With no vested interest in promoting one method over another we recommend what’s right and use our relationships with top quantitative firms to provide the best quality and value-for-money solutions. And we get the survey right because we know how consumers think and feel and what marketers really need to know to make better business decisions.
Read about the pros and cons of different research methods.
That is the most insightful and useful piece of work that I’ve seen in my life.
Managing Director, BBC Worldwide
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
General Manager, Power Company
Do you want to attract more customers?
Do you want to improve your product or service?
Do you want to increase the value of your business?
Do you need a plan to secure profitable growth?
Ask for an inspiring proposal.