Through our one or two day marketing communication masterclass you will plan and create a marcomms campaign. You will cover the strategy development process and also create and critique advertising.
Who is this marketing communication masterclass for?
Managers responsible for marcomms strategy and also those creating product or brand campaigns.
In one or two inspiring days you will:
- First, learn ‘best practice’ methods and ‘top tips’ to plan, create and evaluate communications.
- Practice creating a brand positioning and also an advertising campaign to improve your brand’s image, presence and sales.
- Gain confidence and skills to brief and manage agencies.
- Practice assessing, giving and gaining feedback on comms ideas.
- Learn lots of new insights. These could help you make or save millions of pounds as well as boost your career!
Marketing communication masterclass agenda includes:
- What is great communication?
- How to engage and persuade customers.
- Tips on creating a comms strategy for your brand.
- How to brief and manage your agency and also to gain buy-in from your colleagues.
- Practical exercise to create a brand strategy and then advertising ideas.
- Role play to assess adverts and ideas.
- The media and digital media landscape (2 day programme).
- Practical exercise to plan a media campaign and then measure performance (2 day programme).
Our masterclasses are highly interactive, challenging and fun!
Through doing lots of practical exercises you’ll learn quickly!
You’ll also discuss issues and produce outputs to apply to your brand or business.
Marcomms masterclass takeaways
Take away a workbook and tool-kit of models to use in the office.
This will include world class insights and ideas, and also a certificate for 7 to 14 CPD hours.
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Marcomms masterclass rates, dates and booking
To find out more and book just get in touch.