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Marketing Communication Masterclass

Through our one or two day marketing communication masterclass you will plan and create a marcomms campaign. You will cover the strategy development process and also create and critique advertising.

Who is this marketing communication masterclass for?

Managers responsible for marcomms strategy and also those creating product or brand campaigns.

Benefits

In one or two inspiring days you will:

  • First, learn ‘best practice’ methods and ‘top tips’ to plan, create and evaluate communications.
  • Practice creating a brand positioning and also an advertising campaign to improve your brand’s image, presence and sales.
  • Gain confidence and skills to brief and manage agencies.
  • Practice assessing, giving and gaining feedback on comms ideas.
  • Learn lots of new insights. These could help you make or save millions of pounds as well as boost your career!

Marketing communication masterclass agenda includes:

  • What is great communication?
  • How to engage and persuade customers.
  • Tips on creating a comms strategy for your brand.
  • How to brief and manage your agency and also to gain buy-in from your colleagues.
  • Practical exercise to create a brand strategy and then advertising ideas.
  • Role play to assess adverts and ideas.
  • The media and digital media landscape (2 day course).
  • Practical exercise to plan a media campaign and then measure performance (2 day course).

Learning style

Our masterclasses are highly interactive, challenging and fun!
Through doing lots of practical exercises you’ll learn quickly!
You’ll also discuss issues and produce outputs to apply to your brand or business.

Marcomms masterclass takeaways

Take away a workbook and tool-kit of models to use in the office.
This will include world class insights and ideas, and also a certificate for 7 to 14 CPD hours.


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Marketing communication masterclass rates, dates and booking

To find out more contact us or use the form below.