Brand Strategy

A brand strategy helps brands endure

A brand is shorthand for a package of emotional and rational benefits and personality traits. In this fast-moving digital world, they are essential to commercial success! They help attract, drive customer choice and build relationships. However, not all products, services and businesses are brands though with clever thinking and careful management they can be.

Build great brands by adding personality and telling stories

Great brands, like great communications, embody an elementary paradox. Like great literature and art, they intersect timeliness and timelessness. They also exude personality. So if products are people, think of brands as friends. By using clever thinking tools, and working collaboratively with you and your customers, we express your personality and tell your brand story.

Deliver great brand experiences through people power

But businesses need more than a brand strategy to succeed. It also needs consistent delivery through all customer encounters. By working together, we help you align your marketing activities and people to live your brand promise. In addition, we anticipate and help you avoid common pitfalls. Thus saving enormous sums of money and adding immense value.

Brand storytelling turns frogs into princes, prolongs life and also slays competitors in the process;-).

Read our article on on ‘Building Brands by Adding Personality and Telling Stories‘ as presented at The Chartered Institute of Marketing Northern Conference in Manchester.