What is digital marketing?
Digital marketing involves attracting customers via electronic or digital media such as websites, social media, email and apps.
To succeed in the rapidly changing digital world you need a robust strategy – a digital marketing strategy. Your website has a key role as ‘marketing central’ – a shop window, or hub for all of your marketing activities. Why? Because customers frequently check-out offers online before purchasing. So maximise your visibility in high-traffic space, out your best foot forward, and explain what makes your product or service different and better. This also shows the value of what you offer, reassures, build customer relationships and sells your wares. So even if they don’t need your product now, you’ve opened the door for a future conversation.
Digital marketing services
Our digital marketing experts help at all points on your journey. For example:
Digital marketing audits
If you have a website, and other digital activities in place, we audit what you are doing, and provide insights to improve your digital marketing effectiveness. This is also useful as part of a digital marketing strategy development process to establish ‘where you are now’.
Mapping customer journeys
Including prospects or customers as part of this process is invaluable too. Through research we understand who different customer types are, how they discover and buy from you. Also what drives or inhibits behaviour at each stage, and why. Then by blending insights from search term analysis, we pinpoint how to promote your business, to whom, and though which media. Thus revealing more than is possible from website analytics alone.
Digital marketing strategy
The digital ecosystem contains lots of traps for the unwary. So by combining our experience, with knowledge of your business and marketing objectives, we craft effective digital marketing strategies. Thus guiding ‘how to’ build your business without losing your shirt. Most likely this will encompass:
- website search engine optimisation (SEO)
- digital media channel selection or optimisation
- search engine marketing (SEM)
- social media marketing
Throughout you’ll benefit from our digital marketing consultants hard-won experience on what it takes to rank highly on Google, Bing et al. Also check out our latest volume of The Marketing Director’s Handbook – Managing Digital Marketing.
Marketing metrics and training
Digital marketing as also akin to ‘painting the Forth Road Bridge’. Thus ongoing monitoring is vital to continually improve digital marketing effectiveness. We do this by empowering you with tools and skills. For example, by setting clear metrics to measure and manage digital marketing. In addition, by running marketing masterclasses or supporting you as interim marketing directors.