A marketing strategy is a plan ‘how to’ realise one or more marketing objectives. Typically, the most successful businesses create a marketing strategy or marketing strategies to provide blue-prints for growth.
Marketing is the process of putting customers at the heart of business. Most simply marketing is a matching process to develop and promote products (or services) to customers.
Marketing strategy development therefore requires a combination of creative, customer-driven and analytical thinking. Our marketing strategy consultants do this by uncovering hard facts’ on your customers and their needs. Then by working closely with you we determine how best to meet them. Also to better define your goals, your offer, and how to promote and develop your offer (Figure 1). Typically via one or more of the marketing mix (sometimes called the 5Ps or as we prefer, the 7Ps).
A common pitfall is to make decisions by ‘gut feel’. So as professional marketers, we therefore work with you, and customers, to understand what really drives demand, and doesn’t. Then we use the objective and task method to devise marketing plans that really deliver the numbers. This therefore enables us to recommend marketing strategies that really work.
Browse some of our marketing success stories and then get in touch to discuss your challenge or request an inspiring (and free) proposal.
That is the most insightful and useful piece of work that I’ve seen in my life.
Managing Director, BBC Worldwide
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
Managing Director, Power Company
Do you want to attract more customers?
Do you want to improve your product or service?
Do you need a plan to secure profitable growth?
Do you want to increase the value of your business?
Ask for an inspiring proposal.
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