Marketing Strategy

Marketing strategy to attract customers and drive demand

Typically, the most successful businesses create a marketing strategy or marketing strategies to provide blue-prints for growth.

Marketing is the process of putting customers at the heart of business. Most simply marketing is a matching process to develop and promote products (or services) to customers.

Marketing strategy development requires a combination of creative, customer-driven and analytical thinking. Our marketing strategy consultants do this by uncovering hard facts’ on your customers and their needs. Then by working closely with you we determine how best to meet them. Also to better define your goals, your offer, and how to promote and develop your offer (Figure 1) via the marketing mix (sometimes called the 5Ps or as we prefer, the 7Ps).

Practical strategy development

A common pitfall is to make decisions by ‘gut feel’. So as professional marketers, we work with you, and customers, to understand what really drives demand, and doesn’t. This therefore enables us to recommend strategies that really work. Then we also use the objective and task method to devise marketing plans that really deliver the numbers.