Most simply, marketing is a matching process to develop and promote products to discrete customer groups.
Marketing strategy or a series of marketing strategies are blue-prints for growth. Strategy development requires a combination of creative, customer-driven and analytical thinking. By uncovering hard facts’ on your customers and their needs we determine how best to meet them. Then by working closely with you we help better define your goals, your offer, and how to promote and develop your offer (Figure 1) via the marketing mix (sometimes called the 5 or as we prefer 7Ps).
A common pitfall is deciding by ‘gut feel’. So as professional marketers, we work with you, and customers, to understand what really drives demand and doesn’t. Then we recommend strategies that really work. Finally we use the objective and task method to devise plans that really deliver the numbers.
Browse some of our marketing strategy success stories and then get in touch.
That is the most insightful and useful piece of work that I’ve seen in my life.
Managing Director, BBC Worldwide
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
Managing Director, Power Company
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