Marketing Strategy

Marketing strategy to attract customers and drive demand

Most simply, marketing is a matching process to develop and promote products to discrete customer groups.

Marketing strategy or a series of marketing strategies are blue-prints for growth. Strategy development requires a combination of creative, customer-driven and analytical thinking. By uncovering hard facts’ on your customers and their needs we determine how best to meet them. Then by working closely with you we help better define your goals, your offer, and  how to promote and develop your offer (Figure 1) via the marketing mix (sometimes called the 5 or as we prefer 7Ps).

Practical strategy development

A common pitfall is deciding by ‘gut feel’. So as professional marketers, we work with you, and customers, to understand what really drives demand and doesn’t. Then we recommend strategies that really work. Finally we use the objective and task method to devise plans that really deliver the numbers.

Success stories

Read some of our marketing success stories and then get in touch.