Marketing Strategy

Marketing attracts customers and drive demand

A marketing strategy is a plan ‘how to’ realise one or more marketing objectives. Typically, the most successful businesses create a marketing strategy or marketing strategies to provide blue-prints for growth.

Marketing is the process of putting customers at the heart of business. Most simply marketing is a matching process to develop and promote products (or services) to customers.

Marketing strategy development therefore requires a combination of creative, customer-driven and analytical thinking. Our marketing strategy consultants do this by uncovering hard facts’ on your customers and their needs.  Then by working closely with you we determine how best to meet them. Also to better define your goals, your offer, and how to promote and develop your offer (Figure 1). Typically via one or more of the marketing mix (sometimes called the 5Ps or as we prefer, the 7Ps).

Practical marketing strategy development

A common pitfall is to make decisions by ‘gut feel’. So as professional marketers, we therefore work with you, and customers, to understand what really drives demand, and doesn’t. Then we use the objective and task method to devise marketing plans that really deliver the numbers. This therefore enables us to recommend marketing strategies that really work.

How can we help you?

Browse some of our marketing success stories and then get in touch to discuss your challenge or request an inspiring (and free) proposal.