Product Development

Why do new products fail?

The number one reason new products fail is because they fail to meet a need. Thus product development success is only guaranteed by including customers as part of the process i.e. to unearth insights on new and unmet customer needs.

A completely fresh approach to ‘existing’ or new product development (NPD).

Improving or developing products and services requires also new ways of thinking; ways of thinking that are counter-cultural to the way things have been done. Our blend of research, creativity and decades of marketing experience enables us to think differently, slay enemies of innovation, and to extend brands.

Maximising creativity

Creativity is also essential to success. Though we believe everyone can be creative. So by working with you, and experts, often in marketing workshops, and using a range of creativity techniques, we generate lots of new product ideas. Then we bring ideas to life using rich creative stimuli. This is powerful in provoking customers, challenging conventions and beliefs, and thus shaping truly new product solutions.

How can we help you?

Browse some of our new product development and ‘new to world’ product development success stories. Then just get in touch for a free consultation.