Product Development

Why do new products fail?

The number one reason new products fail is because they fail to meet a need. Thus product development success is only guaranteed by including customers as part of the process in order to unearth insights on new and unmet customer needs.

A completely fresh approach to ‘existing’ or new product development (NPD).

Developing new products and services requires also new ways of thinking; ways of thinking that are counter-cultural to the way things have previously been done. Our blend of research, creativity and decades of marketing experience enables us to think differently, and slay enemies of innovation, and extend brands.

Maximising creativity

Creativity is also essential to success. We also believe everyone can be creative. So by working with you, and experts, often in marketing workshops, and using an array of creativity techniques, we generate new product ideas. Then we bring ideas to life using rich creative stimuli. This is powerful in provoking customers, challenging conventions and beliefs, and thus shaping truly new product solutions.

How can we help you?

Browse some of our new product development, including ‘new to world’ success stories. Then get in touch to discuss your challenge, or request an inspiring proposal.