The number one reason new products fail is because they fail to meet a need. Thus product development success is only guaranteed by including customers as part of the process in order to unearth insights on new and unmet customer needs.
Improving or developing products and services requires also new ways of thinking; ways of thinking that are counter-cultural to the way things have previously been done. Our blend of research, creativity and decades of marketing experience enables us to think differently, slay enemies of innovation, and to extend brands.
Creativity is also essential to success. We also believe everyone can be creative. So by working with you, and experts, often in marketing workshops, and using an array of creativity techniques, we generate new product ideas. Then we bring ideas to life using rich creative stimuli. This is powerful in provoking customers, challenging conventions and beliefs, and thus shaping truly new product solutions.
Browse some of our new product development and ‘new to world’ product development success stories. Then just get in touch for a free consultation.