The Marketing Director’s Handbook Volume 1 and 2 – £49.99* (Save £12.99)

This new edition of The Marketing Director’s Handbook combines Volume 1 of the original practical marketing guide with Volume 2 – Managing Digital Marketing. Both works fit together like jigsaw pieces, and form the only practical guide to managing a marketing function.

• Designed to help business owners, directors and aspiring and practising marketers undertake key marketing activities, and attract and retain customers.
• Packed with best practice insights, practical ideas, advice and also strategies to help you drive the profitable growth and value of your organisation.
• Structured to help you address key marketing challenges, and also manage the function, Board and organisation as a whole.
• Helps you understand the ‘big picture’, and work with colleagues, to lead and maximise the benefits to your organisation.
• The new digital volume brings readers bang up-to-date on the digital age. It is invaluable to help businesses survive through, and thrive beyond, the C-19 lock-down.
• Concise, easy-to-read, and easy to refer to time and time again.
• Comprises a hardback and softback volume.

Read Volume 1 contents and free introductory chapter

Read what’s inside Volume 2

Read the reviews of The Marketing Director’s Handbook

“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.”

Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada

“Today’s marketing director must be informed, analytical, creative, inspirational … and successful – fast. This book provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it”

Hugh Burkitt, Chief Executive, The Marketing Society

Reserve and choose where to deliver your copy

• Order volumes 1 & 2 for despatch to UK addresses - £49.99

  For orders from the United Kingdom:
  Buy The Marketing Director's Handbook Volumes 1 and 2
  £49.99 inc FREE P&P (and saving £13 vs buying both books separately)
  

  

• Order volumes 1 & 2 for despatch to European addresses - £59.99

  For orders from European countries inc Eire, outside the UK :
  Buy The Marketing Director's Handbook Volumes 1 and 2
  £49.99 plus £10.00 postage and packing
  

  

• Order volumes 1 & 2 for despatch to addresses in World Zone 1 - £68.99

  For orders from World Zone 1 (Covers all countries, not defined as being in Europe or World Zone 2. Generally covers countries in North America (excluding the USA), South America, Africa, the Middle East, the Far East and South East Asia):
  Buy The Marketing Director's Handbook Volumes 1 and 2
  £49.99 plus £19.00 postage and packing
  

  

• Order volumes 1 & 2 for despatch to addresses in World Zone 2&3 - £73.99

  For orders from World Zone 2 (Australia, Belau, British Indian Ocean Territory, Christmas Island, Cocos Island, Cook Island, Coral Sea Island, Fiji, French Polynesia, French South, New Zealand and Norwegian Antarctic Territories, Keeling, Kiribati, Macao, Nauru Island, New Caladonia. New Zealand, Niue island, Norfolk Island, Papua New Guinea, People's Democratic Republic of Laos, Pitcairn Island, Singapore, Soloman Islands, Tahiti, Tokelau Islands, Tonga, Tuvalu, US Samoa and Western Samoa) and 3 (USA):
  Buy The Marketing Director's Handbook Volumes 1 and 2
  £49.99 plus £24.00 postage and packing
  

  

Copies signed by Tim and Guy

For a dedicated gift copy, please email [email protected] at the same time as your order.

Global book stockists

The book is also available from Waterstones, Foyles, Blackwells, WHSmith, Amazon, The Book Depository, John Smith (CIM bookshop), Daunts (The Marlow Bookshop) and all good bookshops.