This new edition of The Marketing Director’s Handbook combines Volume 1 of the original practical marketing guide with Volume 2 – Managing Digital Marketing. Both works fit together like jigsaw pieces, and form the only practical guide to managing a marketing function.
“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.”Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada
“Today’s marketing director must be informed, analytical, creative, inspirational … and successful – fast. This book provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it”Hugh Burkitt, Chief Executive, The Marketing Society
For a dedicated gift copy, please email [email protected] at the same time as your order.
Do you want to attract more customers?
Do you want to improve your product or service?
Do you need a plan to secure profitable growth?
Do you want to increase the value of your business?