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The Famous Five

Famous Five logo | Media marketing success story | How we revitalised a world famous brand

How we revitalised a world famous brand

media marketing consultancy success story | The Famous Five on the Case

Enid Blyton’s The Famous Five on the Case

Challenge

To revitalise the Famous Five and to accelerate brand growth. Also called the Le Club Cinq in France and Fünf Freunde in Germany.

Approach

  • Initial marketing workshop to consider where the brand was now and where it could go in the future.
  • Extended creativity to express stories, settings, characters, and also communications. This inspired a range of innovative research stimuli.
  • Creative workshops with children and adults in UK, France and Germany. All were pretasked to read one of the books. The aim was to understand brand reactions, and also use consumers as co-creators to define where the brand should go in the future.
  • Research analysis and finally a debrief to share brand development findings, conclusions and recommendations.

Results

‘Suspense’ identified as key insight for developing the Famous Five as a brand. We also recommended a blue-print to inform tv programme, new product and brand development covering positioning, story, characters, style and tone, and also settings. Our media marketing work resulted in a new animated (CGI) tv series which aired on Disney Channels globally.

Watch episode 1 of The Famous Five on the Case.

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The Chartered Institute of Marketing

The Chartered Institute of Marketing logo

How we’re helping boost marketing performance and careers

Marketing training courses

Strategic marketing masterclasses with Guy Tomlinson

Challenge

To help senior marketing executives create and deliver distinctive customer (brand) experiences and marketing communications. In particular, by developing two advanced-level marketing masterclasses.

Approach

    • Created and delivered highly interactive two 2 day strategic marketing training courses. These enable learning by ‘discovery and doing’ rather than ‘chalk and talk’!
    • Delegates also leave the course with a workbook, and new skills, and experience to take back to the workplace.

 

Results

Professionals from a wide range of sectors and countries enabled to create effective marketing communications and deliver distinctive customer experiences.
Delegate ratings are also 85-100% and at the top end of CIM performance measures.
Course intellectual property is inspired and also owned by The Marketing Directors.

Read more about our Brand Masterclass to create and deliver distinctive customer experiences. Also our Marketing Communications Masterclass to create cut-through communications.

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