Challenge
Approach
Results
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To create an engaging event for the local community, boost interest and trial of new sports, and local clubs. Also to raise the profile of Marlow Sports Club, and raise funds to pay back the land purchase cost
It all started with an idea from a tennis club member who is a qualified pyrotechnician. Thereafter, we set out to fill a gap in the local market. Also to create a distinctive experience to inspire kids and adults alike. Nearly 9 months of planning goes into staging the show. It is an organisational challenge led by members of Marlow Tennis Club, and also involving help from all other sporting sections.
Marketing promotion aims to reach over 90% of the community half a dozen times in the 2 weeks before the show.
The offer itself is also designed to involve local sports clubs, great music, as well as purveyors of fine local beers, wine and food.
The Marlow Monster Fireworks Show is now in its 6th year. From a standing start, attendance has grown every year, and visitors now include over 10% of the local community. As a result, it has raised over £30,000 to pay back Marlow Sports Club’s land purchase cost. Thus also helping to provide a lasting legacy for the local community.
The 2021 show is on Saturday 6th November; for advance tickets, visit the Marlow Monster Fireworks Show ticketing website. Thankyou for supporting the cause.
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With pressure on public finances, both national and local Government wish to contain costs and also maximise cost recovery.
To understand family information and service needs and assess awareness. Also usage, drivers and barriers to use Buckinghamshire Family Information Service.
Our work bench-marked Buckinghamshire Family Information Service performance, information and service needs, usage and drivers and barriers. As a result this revealed many insights on geo-demographic penetration differences. It also spotlighted opportunities to improve online information provision, service value, develop new business services and help recover costs.
The Buckinghamshire Family Information Service provides lots of ideas on fun family activities in Buckinghamshire.
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With new management team in place, Marlow Tennis Club wanted to revitalise the club experience, and also boost tennis participation and club membership.
To research tennis club member needs and requirements for sporting and tennis facilities. Also to devise growth strategies and plans to inform site development.
Staged approach:
Improved the club experience and ambience by improving courts, adding a new mini tennis zone, and also a vibrant event programme including tournaments and socials.
As a result, Marlow Tennis Club membership grew by 45% to over 350 in three years. It was also awarded Wycombe District Sports Club of the Year in 2016.
Anyone for tennis? Visit Marlow Tennis Club‘s website.
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