Challenge
To better differentiate Interface, and attract more exhibitions, events and interiors clients. However, mid-way through our work, the world was struck by Covid-19, and the exhibitions’ sector shut-down. The focus of our work therefore switched to both short and long-term planning.
Approach
Multi-stage approach involving close working with the client management team. Also website and search engine performance analysis. Then client and prospect research, strategy development and website revitalisation.
First, management team interviews to understand strengths, weaknesses, what worked and could be improved. Then as lock-down eased, research depth interviews with a score of clients and prospects to understand their experiences and service needs in the future. These covered companies in several countries. As a result this allowed us to develop new strategies to better meet the needs of customers. In particular, to convey Interface’s capabilities and boost business efficiency and marketing effectiveness.
Results
Outcomes included a new advertising campaign targeted at local businesses and which also championed Interface’s interiors capability.
Also a new website promoting their unusual ability to create, build and deliver new brand experiences.
This inspired an immediate and significant jump in search traffic. High search levels and enquiries continue to date. This is despite the exhibition sector and global remaining in lock-down. Check out Interface Worldwide for inspiring exhibitions, events and interiors for your brand.
Challenge
Approach
Results
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Guys and Dolls Casting provides supporting artistes (SAs) to the television and film business.
To grow the customer base of Assistant Directors (ADs) in TV and film, and also provide even more supporting and featured artistes to TV and film productions.
Guys and Dolls has built an envious reputation for supplying fabulous extras; high calibre supporting srtistes and crowd for feature films, television programmes and commercials.
Marketing collateral, processes and resources put in place to grow the business. As a result, in 2019, the team smashed previous records for getting SAs and featured artistes on set. Lots more artistes are also being lined up for 2020 productions.
If you need professional supporting artistes or want to be one, get in touch with Guys and Dolls Casting.
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To create an engaging event for the local community, boost interest and trial of new sports, and local clubs. Also to raise the profile of Marlow Sports Club, and raise funds to pay back the land purchase cost
It all started with an idea from a tennis club member who is a qualified pyrotechnician. Thereafter, we set out to fill a gap in the local market. Also to create a distinctive experience to inspire kids and adults alike. Nearly 9 months of planning goes into staging the show. It is an organisational challenge led by members of Marlow Tennis Club, and also involving help from all other sporting sections.
Marketing promotion aims to reach over 90% of the community half a dozen times in the 2 weeks before the show.
The offer itself is also designed to involve local sports clubs, great music, as well as purveyors of fine local beers, wine and food.
The Marlow Monster Fireworks Show is now in its 5th year. From a standing start, attendance has grown every year, and visitors now include over 10% of the local community. As a result, it has raised over £30,000 to pay back Marlow Sports Club’s land purchase cost. Thus also helping to provide a lasting legacy for the local community.
The 2020 show is on Saturday 7th November (social distancing guidelines permitting); for advance tickets, visit the Marlow Monster Fireworks Show ticketing website after October 1st. Thankyou for supporting the cause.
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How we researched and developed a new global professional services marketing campaign
Having concerns about the effectiveness about their current advertising, CIMA wanted to understand how it worked, understand accounting students, and also their student journey. In particular, to develop a new and effective strategy and campaign to attract more students.
Professional services marketing success story | How we helped CIMA research and develop a new global ad campaign and increase members
Through our work we identified key motivations and barriers to taking CIMA qualifications. Also a blueprint to enable consistent and distinctive global brand communication covering rational and emotional benefits, personality and style and tone. In turn this inspired a new advertising campaign which launched globally. As a result student acquisitions grew by 15% in year one. This exceeded the goals originally set.
Considering a career as a management accountant? Visit the CIMA Global website.
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Faced with low consumer penetration and demanding targets, GlaxoSmithKline wanted to understand consumer motivations, and potential barriers, to a new personal care product. In addition, to devise strategies to increase product penetration in Central & Eastern European markets.
Identified compelling needs and product benefits. In turn this also informed marketing strategy and communication development. In so doing, we drew global management attention to the growth potential of this ‘overlooked’ market.
As a result, a new advertising campaign was created and then aired across Eastern Europe. This inspired a nine-fold sales increase in three years.
Watch the Ukrainian Corega advertising.
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To help senior marketing executives create and deliver distinctive customer (brand) experiences and marketing communications. In particular, by developing two advanced-level marketing masterclasses.
Professionals from a wide range of sectors and countries enabled to create effective marketing communications and deliver distinctive customer experiences.
Delegate ratings are also 85-100% and at the top end of CIM performance measures.
Course intellectual property is inspired and also owned by The Marketing Directors.
Read more about our Brand Masterclass to create and deliver distinctive customer experiences. Also our Marketing Communications Masterclass to create cut-through communications.
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