Parkinson’s is a charity focused on promoting awareness of, research into and help to alleviate Parkinson’s disease. In particular, they wanted help to understand needs and motivations to take part in events and generate and assess ideas for new events to raise awareness of Parkinson’s disease.
To research why participants take part in events, and also provide guidance to develop new events to promote Parkinson’s.
Revealed a clear picture of the type of event participants, their event needs and factors that drive participation. Also reactions to a range of events and what would most stand-out, appeal to event goers and match Parkinson’s objectives. Our work ultimately focused Parkinson’s UK communication and fundraising strategies and event development strategies.
Read more about and then support Parkinson’s great work.
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With origins as a housing association, Livv Homes (was First Ark) is a pioneering social enterprise based in Knowsley, Lancashire.
To help Livv Homes establish a clear, motivating and unifying direction. Also to develop strategies to better meet customer and stakeholder needs and improve marketing capability.
Helped First Ark (now called the Livv Housing Group) understand how to think from a customer point of view and discover the benefits in so doing.
Established a clear and challenging mission to inspire the management team and organisation at large to develop their exciting social enterprise. As a result this sets a new high standard for the way the organisation works and has potential to transform the local economy.
Also established new marketing strategy, brand strategy and plans to ensure concrete and steady progress to achieve desired financial and customer outcomes.
Read more about this pioneering social enterprise.
With new management team in place, Marlow Tennis Club wanted to revitalise the club experience, and also boost tennis participation and club membership.
To research tennis club member needs and requirements for sporting and tennis facilities. Also to devise growth strategies and plans to inform site development.
Staged approach:
Improved the club experience and ambience by improving courts, adding a new mini tennis zone, and also a vibrant event programme including tournaments and socials.
As a result, Marlow Tennis Club membership grew by 45% to over 350 in three years. It was also awarded Wycombe District Sports Club of the Year in 2016.
Anyone for tennis? Visit Marlow Tennis Club‘s website.
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