How we revealed insights and event ideas to raise awareness of Parkinson’s disease
Parkinson’s is a charity focused on promoting awareness of, research into and help to alleviate Parkinson’s disease. In particular, they wanted help to understand needs and motivations to take part in events and generate and assess ideas for new events to raise awareness of Parkinson’s disease.
To research why participants take part in events, and also provide guidance to develop new events to promote Parkinson’s.
Charity Market Research Approach
Brainstorming and team working to devise and bring-to-life potential new Parkinson’s event ideas
Charity market research involved depth discussions with a wide range of event participants, covering conventional to more unusual events such as the Dryathlon, Secret Cinema and flash mobs.
Research analysis to reveal findings and conclusions
Revealed a clear picture of event participants, their event needs and factors that contribute to success. Also reactions to a range of events and what would most stand-out, appeal to event goers and match Parkinson’s objectives. Our work ultimately focused Parkinson’s UK communication and fundraising strategies and event development strategies.
Read more about and then support Parkinson’s great work.
Seven Reasons to Choose Us
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.