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Parkinson’s

How we revealed insights and event ideas to raise awareness of Parkinson’s disease

Background

Parkinson’s is a charity focused on promoting awareness of, research into and help to alleviate Parkinson’s disease. In particular, they wanted help to understand needs and motivations to take part in events and generate and assess ideas for new events to raise awareness of Parkinson’s disease.

Challenge

To research why participants take part in events, and also provide guidance to develop new events to promote Parkinson’s.

Charity Market Research Approach

  • Brainstorming and team working to devise and bring-to-life potential new Parkinson’s event ideas
  • Charity market research involved depth discussions with a wide range of event participants, from popular to more unusual events such as the Dryathlon, Secret Cinema and flash mobs.
  • Research analysis to reveal findings and conclusionscharity market research

Results

Revealed a clear picture of the type of event participants, their event needs and factors that drive participation. Also reactions to a range of events and what would most stand-out, appeal to event goers and match Parkinson’s objectives. Our work ultimately focused Parkinson’s UK communication and fundraising strategies and event development strategies.

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