Dulux

How we inspired a new-to-world decorating product

Dulux Sterishield

Challenge

Dulux wanted to fill their new product pipeline in order to secure future business growth.

Approach

• Initial internal consultation to determine what was known
• Wide-ranging trade and decorating marketing research programme to identify unmet, and new needs, for paint and trade decorating materials. Research involved both consumers and trade opinion leaders such as architects, surveyors, design agencies. Methods included depths, groups and also ethnography.
• Analysis and presentation of findings using giant boards.These aided further product development.

Results

Over a dozen insights revealed to inspire product development. As a result, this filled the new product pipeline for several years. In particular, we inspired a ‘new-to-world’ Dulux paint product that inhibits MRSA. Following exhaustive hospital tests, it is now realising its multi-million pound global potential.
Significant decorating marketing and organisation opportunities also revealed.

Read more about Dulux Sterishield.