Dulux wanted to fill their new product pipeline in order to secure future business growth.
Over a dozen insights revealed to inspire product development. As a result, this filled the new product pipeline for several years. In particular, we inspired a ‘new-to-world’ Dulux paint product that is proven to inhibit MRSA. Following exhaustive hospital tests, it is now realising its multi-million pound global potential.
Significant decorating marketing and organisation opportunities also revealed.
Read more about Dulux Sterishield.
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
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Managing Director, Power Company
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