Strategic marketing consultancy | Brand marketing consultancy | The Marketing Directors logo

Nile and York

How we helped a designer textile brand expand globally


To build on the UK and European footprint, strengthen international distribution and presence, and also cement customer relationships.

Interior Design Services Marketing | Nile and York

Nile and York’s elegant website and fabrics


  • Analysis of issues and opportunities with CEO/management team.
  • Developed plans to build awareness and interest while mitigating risks.
  • Provided guidance and advice to create new marketing materials.
  • International promotion to raise brand awareness, interest, generate leads and also build and cement customer relationships.


New trade marketing communication campaign implemented globally. As a result, this rapidly raised awareness and interest of this designer textile brand. It also boosted distribution in new markets such as the USA, and helped cement customer relationships. Today, Nile and York continues to carve a niche, and also win acclaim for its range of stylish fabrics and new wallpapers.

Check out the beautiful range of Nile and York small print chintz and sateen fabrics and wallpapers. With a range of nine designs and also six colours there is bound to be one to enhance your home.

Back to marketing success stories.