Nile and York

How we helped a designer textile brand expand globally

Challenge

To build on the UK and European footprint, strengthen international distribution and presence, and also cement customer relationships.

Nile and York’s elegant website and fabrics

Approach

• Analysis of issues and opportunities with CEO/management team.
• Developed plans to build awareness and interest while mitigating risks.
• Provided guidance and advice to create new marketing materials.
• International promotion to raise brand awareness, interest, generate leads and also build and cement customer relationships.

Results

New trade marketing communication campaign implemented globally for this. This rapidly raised awareness and interest of this designer textile brand. It also boosted distribution in new markets such as the USA, and helped cement customer relationships. As a result, today, Nile and York continues to carve a niche, and win acclaim for its range of stylish fabrics and new wallpapers.

Check out the beautiful range of Nile and York small print chintz and sateen fabrics and wallpapers. With a range of nine designs and also six colours there is bound to be one to enhance your home.